Cultural institutions
Cultural intelligence, in service of the place
From a first independent exhibition to a museum welcoming thousands of visitors, Thaïa helps cultural organisations and creators make their places, work, events and stories discoverable, then extend the experience on site through contextual, controlled interpretation.
Your content already has value. The experience has to know when to bring it to life.
The situation
Your content deserves to be discovered at the right moment.
Collections, archives, exhibitions, events: their value also depends on the context in which they reach each visitor.
Programming that is hard to surface
Exhibitions, collections, performances, workshops and events are often scattered across institutional websites, social networks and platforms. Their visibility also depends on reaching the right audience.
Different audiences, contexts, expectations
The same content cannot serve an expert, a family, and a visitor with ten minutes in the same way.
Tools that fragment the experience
Every additional interface creates friction between the visitor, the place, and the content they are trying to understand.
Your workspace
One workspace to manage the experience.
Content, events, languages, sources, and audience data in one interface. Your teams publish, adjust, and approve independently.
See a product preview →Your dashboard
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Your events
- Late night: Lights of the EastOn sale
- Guided tour: behind the scenesOn sale
- Family workshop: colourDraft
- Exhibition: ReflectionsEnded
Editorial control
AI extends interpretation. It does not replace it.
Your institution defines the sources, level of detail, languages, and editorial framework. Thaïa extends the reach of that expertise without taking its place.
Your content remains the reference
When provided, your content serves as the primary editorial reference for narratives associated with your institution.
Approval by your teams
Publishing under your institution's name is designed to remain subject to approval by your teams.
Controlled updates
The partner workspace is designed to let your teams adjust or withdraw a narrative from their interface.
Who it's for
Museums & institutions
Generative tours and narration, without redoing all of your signage.
Sites & heritage
Monuments, sites and places of memory that want to tell their story differently.
Cities & destinations
A layer of cultural intelligence that brings your heritage to life, district by district.
Artists, galleries & independent venues
Exhibitions, late openings, workshops: your programming and ticketing links, together in Thaïa.
What we offer
Discovery & programming
A dedicated presence inside Thaïa for your venue, project, work and events, with direct access to your experiences, website or existing ticketing.
Contextual interpretation
Contextual, multilingual content with adaptable depth, available through text or voice depending on the visitor, the place and the moment.
Cultural intelligence engine
Search, recommendation, vision, context and itineraries can progressively connect your content with relevant audiences, inside Thaïa or within your own environment.
Three ways to integrate with us
Shared ecosystem
Your venue inside the Thaïa app, discovered by its users.
Co-branding
Your identity in the foreground, in an experience carried by Thaïa.
Native integration
Our engine under your brand, inside your own application.
How it works
You stay in control. Thaïa extends your reach.
Target model · ticketing in developmentThaïa creates value at two levels: helping culturally engaged audiences discover your offer, then extending the experience through your content within a controlled framework. Integrated ticketing is in development; today, Thaïa can direct visitors to your existing solution.
You shape your presence
Venue, project, work, events, dates, content, sources and ticketing links come together in a space managed by your team.
Thaïa connects your offer with the right audience
Based on place, moment, interests and discovery context, Thaïa can surface the most relevant experiences.
A model adapted to the level of service
Depending on the level of support and integration, the model may combine subscription, integration services and a transactional component. Terms will be validated with our first pilot partners.
How we work together
Five stages, at your pace.
Design
We start with your audiences, your content, and what you want visitors to take away.
Define
Scope, languages, depth, and tone: the framework of the experience is defined with your teams.
Prepare
Your content and data are structured to feed the experience and stay easy to keep up to date.
Test
One room, one route, or one event tests the setup in real conditions before it is extended.
Measure
Observed usage lets the experience improve progressively, with your teams.
Institutional requirements
Requirements built into deployment.
Scholarly validation
Your curators and educators keep control: nothing stands in for your critical apparatus. Sources are cited, and a narrative can be corrected or withdrawn at any time from your workspace.
Privacy and GDPR
Visit data serves the visit. Hosting and processing are governed in line with the GDPR, with data minimisation and transparency about our providers, no resale to third parties, and an explicit legal basis for every processing operation.
Built to be accessible
Contrast, text size, keyboard navigation and audio alternatives are treated as design requirements. RGAA compliance is part of our accessibility roadmap. A dedicated audit will document the level reached and the areas for improvement.
Editorial multilingualism
Each language should preserve meaning, precision, and the register appropriate to its audience. French, English, and Spanish form our initial foundation.
Deployment phase
Independent, community-led or institutional: Thaïa is designed to grow with the size and needs of each project.
Thaïa is entering its pilot deployment phase. We are looking for the first artists, venues and institutions with which to test, measure and co-design a new way to connect cultural projects, content and audiences, from discovery to the on-site experience.
Let's build it together.
Artist, independent venue, festival or institution: let’s talk about what we could build for your audiences.
Tell us about your venue
Reply within 48 business hours. Your information stays confidential: used only to get back to you.