Vision
We are building cultural intelligence for the real world.
Heritage is everywhere. Context is not. Across museums, cities, and historic sites, information remains fragmented between labels, search engines, maps, and individual applications.
Thaïa brings vision, voice, location and cultural sources into one intelligence layer. Our goal is to make interpretation more fluid, contextual and accessible without pulling attention away from the place itself.
AI is not here to replace guides, educators, or institutions. It extends their reach.
Thaïa works all over the world, and France is where its coverage is most complete today.
The Thaïa team
The market & why now
A global market. A technological shift.
Cultural tourism is global. Recent advances in computer vision, conversational voice and multimodal models are opening the way to continuous cultural interpretation at scale.
~$11T
Travel & tourism's contribution to global GDP (~10%)
WTTC, 2024~40%
Share of international tourism that is cultural
UNWTO, 2018100,000+
Museums worldwide, not counting monuments, sites and festivals
UNESCO, 2021≈ +27% / yr
Growth of AI in tourism (≈ $3.4 → $14B by 2030)
Grand View Research, 2025-2030Sources: WTTC, UNWTO, UNESCO and Grand View Research.
The model
Two sides, one engine.
Consumer side
A discovery interface combining vision, voice, maps, itineraries, and memory to support users from one place to the next.
- Vision
- Voice
- Map
- Itineraries
- Memory
The consumer model is built around free access, complemented by two optional subscriptions: Thaïa+ and Premium.
Cultural-venue side
A platform enabling institutions to structure content, manage events, and progressively deploy cultural intelligence for their audiences.
- Content
- Events
- Audiences
B2B ticketing is in development.
The mechanism
Create value. Return part of it to heritage.
Our ambition is for part of the value created through Thaïa to help fund tangible restoration projects. The mechanism is currently being structured. Its structure, governance and impact will be published progressively as it is deployed.
Priority to vulnerable heritage.
We intend to prioritise places where each contribution can have tangible impact: rural churches, chapels, frescoes, Gothic interiors and listed heritage sites with limited resources. Selection criteria, governance and intervention principles will be defined with heritage stakeholders and published as the programme takes shape.
Transparency
A public ambition. A verifiable mechanism.
Founding initiative · structuring phaseOur goal is to progressively integrate a heritage preservation mechanism into Thaïa's model. Its legal structure, governance and funding framework are currently being defined. As it is deployed, we will publish how it operates, the amounts effectively allocated and the projects supported, so its impact can be tracked and verified.
What we are building.
Thaïa’s value lies in orchestrating vision, voice, context, memory, and institutional content within a single experience built on an open, verifiable cultural foundation.
Enzo
Founder & CEO · Product, Strategy & Product Architecture
Shapes Thaïa's vision, strategy and product architecture. Leads product development, positioning and relationships with cultural institutions.
Théo
Co-founder & CTO · Engineering & AI
Leads Thaïa's engineering and technical implementation, from application development to the integration of artificial intelligence systems.
Over time, ticketing can connect discovery, booking and heritage contribution within a single experience.
See the venue offer